Inside The Asylum

It takes a very special kind of company to make a film like Sharknado. And The Asylum is that company.

Some tidbits:

“At Syfy, Lando follows a strict formula for its movies of the week: an eight-act plot structure, laced with kills every seven minutes, plus a plot recap disguised as dialogue an hour into the feature to brief viewers who are just tuning in.”

On its blog, the company instructs fans to add its titles to their Netflix queues to gin up the perception of “public demand” for the movie, and they couldn’t care less whether that demand translates into actual viewings. “This isn’t about trying to get you to watch our movie,” they wrote. “This is about gaming the system. This is about taking a stand. Against math.”

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