After years of shilling for Microsoft and predicting Apple’s demise, only to see Apple pass Microsoft in market cap, Rob Enderle finally changes his mind and admits that Apple’s success is due to superior attention to detail and producing products people actually want to use.
Ha, just kidding. He says Apple’s success is due to spies at Microsoft deliberately sabotaging Steve Ballmer’s awesome genius. In truth, his column is actually stupider than it sounds, since some of the Microsoft technologies he holds up as being killed off by other Microsoft initiatives (like PlaysForSure) are among those that most consumers hated. It’s a veritable goulash of Microsoft-worship, Apple-bashing, paranoia, historical revisionism, and general cluelessness. In short: vintage Enderle.
In closing, I’ve often thought that companies could use an executive in charge of the “don’t do stupid stuff” department whose job is — wait for it — to make sure firms don’t do stupid stuff.
Like taking advice from Rob Enderle.
(Hat tip: Mike.)
Tags: Apple, iPhone, Macintosh, Microsoft, Rob Enderle, Steve Ballmer
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