Suck It Rob Enderle

Today Apple’s market capitalization passed Microsoft’s.

From the mid-1990s death spiral to King of the Tech World following the return of Steve Jobs is perhaps the most impressive business turn-around story…well, possibly ever.

In light of that, let’s take a moment to reflect on the awesome prognostication skills of one Rob Enderle, head of “The Enderle Group.” (Presumably he has a cat.) If you are unfamiliar with Mr. Enedrle’s work, he is the man who has predicted the demise of Apple more frequently than any other pundit. Let us sample the fruits of Mr. Enderle’s unparalleled insight, shall we?

  • “Apple has about 24 months to get its act together and position itself for the post-Longhorn world of Linux and Windows. If it doesn’t offer solutions that will play on those platforms the way iTunes currently does on Windows, it will probably become a footnote by the end of the decade.” – Rob Enderle, MacNewsWorld, May 13, 2004

  • “I also asked which companies would be dead. The panel agreed that it would be Apple, Sun and Novell.” – Rob Enderle, TechNewsWorld, November 24, 2003
  • “”The biggest long-term problem with moving to an Apple platform is that the company is in decline, which means you might have to migrate again at some point to another platform.” – Rob Enderle, TechNewsWorld, October 6, 2003

Which such startling powers of prophecy, Mr. Enderle is wasting his time as a tech pundit. He should be using his extraordinary powers in Las Vegas, where I’m sure he would soon amass a fortune the likes of which this world has never seen…

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9 Responses to “Suck It Rob Enderle”

  1. Roger Mercer says:

    Fortunes can be won or lost. Amassed. Or frittered away. They cannot be amazed.

    Just sayin’.

  2. To be fair, he was right about Novell.

  3. Roger Mercer says:

    And Sun, too. It was bought by Oracle.

    But Enerle is a tirelessly self-promoting idiot. He deserves all the bad press for his clueless pronouncements over the years.

    Hard to believe anyone listens to him. But I’ve seen him within the last 15 months or so features as an expert on CNBC. His comments sound good if you know nothing about tech, but if you do know, you spot him instantly as a snake-oil salesman.

  4. Carter says:

    The Enderle Group consists of Rob and his gerbil. The gerbil’s predictions are more likely to be accurate than Enderle’s.

  5. Darwin says:

    Enderle is a shill for anyone who will pay him. Microsoft has payed him many times in the past. Apple doesn’t need or want to pay shills. Hence his dislike of them.

  6. Chuck says:

    The most famous line, and I still laugh every time I read it,

    “It is interesting to note, that few seem to remember that Microsoft wrote the first MacOS under contract to Apple nearly two decades ago but, like most Apple partnerships, this one also ended badly.” – Rob Enderle, September 26th, 2005

    You don’t have to read anything else to know the level of his knowledge.

    Paul Thurrott occasionally gives Rob a run for best Microsoft shill, but Rob takes the cake for inanity.

  7. Blad_Rnr says:

    Haven’t heard a peep from Enderle, Thurrott, Dvorack this week on the Apple ascension. Wonder why? Time for some crow eating!

  8. [...] years of shilling for Microsoft and predicting Apple’s demise, only to see Apple pass Microsoft in market cap, Rob Enderle finally changes his mind and admits [...]

  9. [...] Commons license without DRM.” I think we’re almost there, but we need to work “Rob Enderle” in [...]

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