Posts Tagged ‘Mocca’

Mocca’s “I Would Never”: No Ironic Hipster Value Whatsoever

Sunday, March 28th, 2010

Ever now and then you stumble across something that, given your general tastes and outlook, you shouldn’t like, but you do anyway. “What, you like that?” asks your friends. “That is so not you.”

Take Mocca’s “I Would Never” as an example, a simple, charming pop song done in an easy-listening style that went out of fashion at least 40 years ago. I chanced across this a few years ago searching for something else, and every now and then get a yen to hear it again, which then necessitates trying to remember the name of the artist. And then I find it again, only to discover that, yes, it’s still not on iTunes.

So I’m embedding the video here as much as a blog sticky note to myself as sharing it with others…

Mocca seems to be a Indonesian pop band which has done several albums of material in this style: Poppy, upbeat, cheerful, and deeply un-ironic, which must be a crushing disappointment to jaded hipsters everywhere. It’s just well-done and…pleasant.

Sometimes that’s enough.